You would need to be living in some remote cave with no access to TV, radio, newspapers, or the Internet, to miss out on the whole “save the planet” message we have been bombarded with in recent years.
Before I continue I feel I should let you know where l stand on this whole matter of recycling. I like it, in theory. I just happen to have a few issues with it.
I don’t appreciate when an individual, or in this case a group of people, leave me feeling as though I am being forced into doing something. If you are the type of person who would respond to this statement by rolling your eyes, tutting, or thinking “It’s OK to force people to do something which is good for them”, I’m telling you right now that this is not the place for you, you’re not welcome here, please leave.
This forceful approach immediately triggers something inside of me and I begin to think of organised religions and some followers who take it upon themselves to make sure the whole world believes in God. If you want to believe in God, fine, if you want to believe that your God walks on water or has multiple arms, fine, just don’t expect me to accept it. It’s never going to happen.
Anyway, recycling, it truly is a wonderful idea but a few things bother me a great deal about it. Around a week ago I saw an advert on TV, I am pretty sure it was for some brand of toilet paper, and it managed to add even more weight to my negative feelings toward how recycling is presented to us. The voice-over which accompanied this advert told us all just how awesome their product is because it is made entirely from recycled material. On the face of things this is a wonderful idea. This kills two birds with one stone. There are many people out there who love to sit around and moan about the state of the environment. These individuals will now have the opportunity to combine this activity with their toilet seat while helping the environment by using their lovely recycled toilet paper. Genius.
Let’s imagine for a moment that you are the type of person who recycles paper on a regular basis. You have just helped the environment by donating some paper, which you previously purchased, and this will in turn be recycled and you feel very proud of yourself. Well done. You then take a trip to the supermarket and you buy yourself some more paper but, being the environmentally concious person you are, not any paper will suffice so you go for the brand which states that it is a 100% recycled product. Well done. You head back home, you put your shopping away, perhaps you make yourself something to drink (Tea or Coffee. I am not suggesting this fictional version of you is also an alcoholic) and you sit back, relax, and turn on the TV. You deserve a rest as not only has it been a long day you also managed to do your bit to save the planet! You notice a TV advert, it is instantly familiar because you have seen it many times before, it’s the one about that recycled paper you just purchased. This advert has just confirmed that you are a great person. You feel incredible. Well done.
This high might last you quite a while. You may even boast about it to your friends, nothing too blatant, the type of thing you might casually throw into a conversation. Did someone just mention a supermarket? Now is your chance. Tell them how magnificent you are. Did someone just mention the environment? Even better. Be quick. Tell them! If you are not quick someone else might tell them about their own planet-saving purchase and that would spoil your chance to represent.
There will come a point when the dust settles. Perhaps you will grow tired of constantly saving the planet, I don’t blame you, it’s a huge task. Perhaps you will find it more and more difficult to represent as the number of environmentally aware recruits continues to rise and eventually you will lose your grasp on that individual identity you try so hard to maintain. Better yet, perhaps you will realise that the people behind your beloved brand of 100% recycled toilet paper couldn’t care less about the environment and have in fact been playing you for a fool. While you have been purchasing this environmentally friendly toilet paper they have been lining their pockets with your hard earned cash and, since it costs a lot less to recycle material than to cut down some trees and turn them into fresh paper, they have managed to achieve a higher profit margin than their competitors. They must really love you and the environment if they are willing to use such a minuscule amount of effort in order to become incredibly rich.
Those people who work for this company, and companies like it, are only doing their job; they are making money. Consumers, on the other hand, should know better than to let their hearts control their heads. Sometimes, and you should thank me for being so honest, you really do deserve a slap.
